Study Task 03 - Public Information Video/Research

Close to the Edge 

http://www.nationalarchives.gov.uk/films/1979to2006/filmpage_edges.htm

Message: Advises audience to be aware of traffic/transport along public pathways when
crossing roads. The message is quite simplistic and ultimately effective. The video expresses
its message using pop art inspired imagery, the majority of the video being in cartoon format
(very 80's). Bright funky colours and wacky imagery represent the importance of road safety,
also using the background track to 'The Message' by Grandmaster Flash with different lyrics
speaking out on the dangers of the road - used to create a humorous tone to communicate the
serious message. The short video also follows the story of what sounds like 'John', a fictional
male youth created to perhaps make the story to the video more relatable, especially to youths.

Key Facts: "STOP, LOOK, LISTEN"

"STOP, THINK!"

The video does not portray any facts, it instead repeats itself with different visuals to 
communicate the message - by creating a story about a youth who comes across the dangers 
of crossing roads.

Tone of Voice: Very humorous. Down with the kids? Well, especially for when the video was
published (1983). It was definitely intended to be relatable for children and youths of the 1980's,
with the bright visual animation and blaring rap road safety rendition of 'The Message'.

Audience: Aimed at youths.