The lack of social media presence within the company is
particulary alarming. Social media is an excellent way of broadcasting their brand and helping create awareness of who they are, what they do and why they do it.
Sponsors and company collaborations are really imporant when
advertising a brand and this could be shown through social media, such as, Instagram - showcasing a #Hashtag, competitions that
involve the audience, aesthetically pleasing imagery, involvement
with student societies etc... These are really engaging factors that
are drastically missing from the company’s branding.
Having a social media presence is a vital aspect of a successful
company today and by shedding light on these topics to the
company will hopefully see them improve their social media activity.
Snapchat
I helped Alice take photos with my DSLR camera for the snapchat filter. We kept the shot simple and true to the "selfie" even though it was me taking the shots. We tried a few different facial expressions so various filters could be explored.
A couple of Alice's snapchat filter designs:
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