Thirsty Planet - Crit

This group crit was a real turning point in our project as we had not had any outside feedback so far. The campaign was in progress but we still hadn't formulated a strong vision for the final outcome.

We presented mine and Meg's poster designs and Alice's snapchat filters.

Feedback:

• really think about what our message is and what we are portraying through our designs
• perhaps it isn't designs they're looking for its ideas
• turning it into a pitch of ideas is a better approach than recreate their brand through visuals

This is very true, the brand needs their name to be relevant enough if they want their sales to increase. A campaign that focuses on aesthetics is in a way is not that relevant, especially after they've rebranded.

From this we got together the same day and re-imagined our campaign as a pitch of ideas. We mind mapped them out and assigned our new roles.

My new role was to focus on glass designs for the our office inspired collection that equips businesses with our supply of water and to focus on some of the general social media aspects.

Instead of creating the actual final product our idea is to create drawings that will then be presented on our submission boards as a pitch to the company.