Questionnaire

Question: "Would you ever use an app that searches and provides cheaper alternatives to clothing brands you possibly could not afford?"

Asked people who fit within the target audience.

Answers:

"There has been so may times where I've seen something expensive and never bothered to look up anything for a cheaper price. I'm quite lazy, but if there was an app that could do that for me I would 100% use it."

"That would be really cool to have, I constantly see stuff on blogs and sites and just wish I could afford that look and if finding a less expensive version of it was that easy... it would belong on my home page."

"Having something like that would be pretty useful, I'm always wishing I had something I can't have clothing-wise and it could help me out."

"I mean I am known for scouting out cheaper alternatives, but if the whole process could be done at the click of a button I'd happily use it."

All the answers I have received towards the idea of this app/wesbite have been extremely positive. This backs up my thoughts on there being a gap in the market for this kind of service.