Millennial research

Basic statistics about millennials

To reach the Millennials and integrate a brand into their lives, you’ll need to understand the basics. There are roughly 79 million Millennials in the United States—25 percent of the population. The Millennials exceed the number of Baby Boomers (often their parents) by about 3 million.1. Millennials expect technology to simply work–so you’d better make sure that it does.

Millennials and technology

More than any other generation, Millennials rely on each other, sharing opinions with friends to make more informed decisions. They have technology at their fingertips (smartphones) and a number of platforms by which they communicate (Facebook, Instagram, Twitter, etc.).

Social media has transformed how this generation shares its thoughts and extends its influence over others. Stars, Likes, and comments have given them power to share their opinions and pass judgment on the things they approve and disapprove.

Whether supporting a cause, offering an opinion about a product, or simply giving their support to a political figure, Millennials know their voice has power—and they are wielding it.

Millennials are a social generation—and they socialize while consuming (and deciding to consume) your products and services.They’re looking for adventure (and whatever comes their way).They’re passionate about values–including the values of companies they do business with.

• Large population equals more opportunities for the app to be sold
• Strong knowledge of technology-no need for in depth intro on how to work it 
• Design conscious
• Strong values
• Interlectual
• Confident