Personas for app

Age: 18
Gender: female
Salary: 12,000
Occupation: Recieptionist
Hobbies: Singing, acting
Do they buy clothes online: Yes
Shops they buy from most often: New Look

Age: 22
Gender: male
Salary: 20,000
Occupation: CO-OP manager
Hobbies: football, tennis
Do they buy clothes online: Yes
Shops they buy from most often: American Apparel

Age: 16
Gender: male
Salary: 8000
Occupation: Window cleaner
Hobbies: Rugby
Do they buy clothes online: Yes
Shops they buy from most often: H&M


Age: 26
Gender:male
Salary:26,000
Occupation: Office worker
Hobbies: darts, rock climbing
Do they buy clothes online: Yes
Shops they buy from most often: Topman, River island

Age: 17
Gender:female
Salary: 2,500
Occupation: Retail shop assistant
Hobbies:Make up tutorials, acting
Do they buy clothes online: Yes
Shops they buy from most often: New look, River Island, Topshop


Age: 20
Gender: female
Salary: 20,000
Occupation: Graphic designer
Hobbies: Craft, socialising
Do they buy clothes online: Yes
Shops they buy from most often: Urban Outfitters, Next, Very



From doing this exercise it is clear that most young people do not have the funds to spend on expensive clothing, and often buy bulk from much cheaper brands. From this it is fair to say that there would be a target market for the app.