The task challenged us as a group four to create a logotype with the chosen letters we were given.
TWO VOWELS - O & O
3 CONSTENANTS - J, V & S
Before we started the the countdowns, we played around with the letters and came up with various logo names, we also took into account that this company name would have to be broad to fit a number of themes/identities.
VOS
JOVOS
SOVOJ
SOJO
VOOJ
JOOVS
We had to be quite imaginative with the names as none of them really made sense in english unless, for example, VOS stood for something and possible would be presented as V.O.S.
Our first task was to set out the letter forms for various types of brands/companies of our choice.
As a group we began to explore the kerning with the letters and experimented with the curved shapes that the letters could form. This instantly reminded us all of an ice-cream companies/van logo design. The curved shape of it gives a childish feel and simplicity that could easily be interpreted by a child (most likely the target audience).
Next, we decided to explore a more professional and sophisticated type of logo, so we created one that could represent a high end car company. The close kerning kind of reminds me of the 'Jeep' logo, which wasn't intentional in our design; could have subconsciously effected the way in which he communicated the logo.
note: letter 'S' needs to be kerned more to the left
Here we created a fresh unusual layout that could be used for a modern bar or maybe even a clothing brand. Looking back on it reminded me of the clothing brand "JOY"
Although the kerning done in this logo is not even between all letters, unlike our own layout.
THE KERNDOWN (30 Seconds)
Student night club - It feels really fun with the uneven layout of the letters, which suggests unpredictability and something adventurous and unknown; something students might look as intriguing. Letters form a sort of wave throughout, which could also represent the music and surroundings the club has to offer.
Pest control company - For this we decided to make it appear quite serious and telling. We decided to do this to represent the idea that the product WILL solve your problem. The use of capital letters really works well with this design and the shortness of the company logo adds to the seriousness we wanted to put across. The space between the letters was calculated to try and support the tone, yet set apart enough for it to feel comfortable and trustworthy.
Condom company - Here we attempted to make the layout playful and something that does not have to be necessarily taken seriously. By placing the letter forms into a circle and keeping some of them sideways or upside down it creates this relaxed vibe that can be taken as trustworthy and enthusiastic.
Quentin Tarantino - The challenge with this one was to make it appear as interesting as possible, whilst maintaing the theme of violence and action that have huge roles in his movies. We kept it quite simple with a spread out layout, with about an inch of kerning between the letters (evenly). However, last minute it came to us that the 'J' when rotated round looks almost like a gun - perfectly represents Tarantino's aesthetic.
Children's animated series - Similar to one we created earlier before 'The Kerndown'. However, we altered the kerning to create a tighter look and curved the line of the text more to create an almost semi-circle. This gives of a childish vibe and is easily readable for younger audiences.
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