Spectrum - Target Audience

Ages: 15-25

This demographic has been altered from the last issue (18-25) as reaching a younger audience is important with the subject matter. Gender is process of self-discovery for some people, so lowering the target audience age opens up to a younger audience that could be beneficial for people struggling with their gender identity. Including written content and photographic visuals for a younger audience would achieve this.

Seeing as the magazine content for this issue will be based around femininity and masculinity of men, it would appear the target audience would be shifted towards the male demographic. However, seeing as the magazine is targeted towards non-binary and people who believe gender is in fact a 'Spectrum' the problem of isolating the female audience is non-existent in this instance. Mainstream magazines take of themes for a number of there issues in order to discuss a variety of topics, so by focusing the issue on men's gender identity it should not alienate an audience outside of the subject matter, as it all links to the issues of gender identity that society faces.

Fashion magazine demographic research

'Out magazine, puts it, "Our demographics are more appealing that those of 80-year-old Christian ladies."

'Advertising trends indicate that corporations are cleaning to gay publications that promote a stylish, widely palatable vision of gay life, primarily mags such as Out.'

'Corporate interest in the gay market has not arisen of its own accord. Rather, it has been piqued by organisations - usually run by gays - that conduct surveys and employ selected information about gay consumers to persuade advertisers that a viable gay and lesbian market exists.'

(https://books.google.co.uk/books?id=9MoVCgAAQBAJ&pg=PA519&lpg=PA519&dq=queer+demographic+magazine&source=bl&ots=VYupeGSkfz&sig=2UMVGMgFuLwnHY0z2O3Vp5m26sc&hl=en&sa=X&ved=0ahUKEwi-weTz7rnZAhWlDMAKHfU1DnwQ6AEIXjAF#v=onepage&q=queer%20demographic%20magazine&f=false)