Thirsty Planet - Poster design

Meg started to create the posters first to hopefully set the tone for the way in which our campaign heads visually. However, her designs were equipped for screen print and I wanted to perhaps take this further and develop one that could be printed digitally too.

Meg's design for screen print

My design

I digitally drew the elephant. the world outline and the splashed using my wacom tablet. I wanted to incorporate the logo (that is specified we use within the project pack) by involving it more within the design. Simply by making the water drip onto part of the lettering ties them together more.

I personally felt that my design was more aimed towards the current aesthetics of the recent rebrand.

Taken from the new Thirsty Planet website - the fact that this was only recent put up and was not included within the brief is really quite confusing for us. When I noticed the website update it kind of threw me off in a way as it made me realise they perhaps weren't looking for new aesthetics, but for something more.

In another meeting we presented each other's designs and discussed the design aesthetics that would be chosen to represent the campaign.

In a way it was quite difficult to decided as we all felt quite passionate about each of our designs. It became apparent we needed to choose one elephant design to take forward as it could be confusing for the consumer to be visually met with a number if different elephant designs. As graphic designers me and Alice understood this best and in an effort to create a stronger more impactful elephant design. I edited Alice's elephant design to my poster to see if this was a better outcome. Ultimately we couldn't decided as a group and this kind of let us in limbo.