Important notes:
- audience = students (not just art students) - so needs to be relatable across a broad audience
- "Yet most students feel slightly uncomfortable about the prevalence of technology in their lives. They wish they could ‘switch off’ more. Well, they can. Museums and galleries are peaceful, physical spaces where you can take time to really take in your surroundings." - art fund is a chance to escape the chores of owning a smart phone or having social media - could be an emphasis?
- There are two key messages that we want this campaign to communicate: Primary: Student National Art Pass can help you switch off, relax and find inspiration. Secondary: A whole year of art for just £5.
To Do:
- research into anti-social media technology techniques
- topics that are relatable for all students - memes?
- Look over guidelines
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