Friday, 30 March 2018

Spectrum - Socials gifs/videos



                                        

Spectrum - "Masculinity Crisis" Article Layouts




Spectrum - Articles

http://theconversation.com/why-we-need-to-stop-talking-about-a-masculinity-crisis-88713

https://www.vice.com/en_uk/article/j5pyj7/why-britain-doesnt-get-gender-neutrality

https://www.vice.com/en_uk/article/gympmx/guys-tell-us-about-their-struggles-with-toxic-masculinity

https://www.huffingtonpost.co.uk/entry/why-making-men-happy-is-crucial-for-everyone-on-international_uk_5aafce0ce4b0d4ea9b7813b6

https://www.ditchthelabel.org/im-proud-of-the-fact-that-i-have-no-interest-in-playing-football-what-guys-really-think-about-lad-culture/

Secret 7 - submission proof


YCN - Restrictions

There are numerous restricts for the Art Fund branding that have been set out in the project pack for the competition.

Below are a few I will carefully take into account when designing:


  • Art Fund font or Arial
  • The Do's and Don'ts of the layouts
  • Consideration and size of the logo


  • Colour palettes combinations



  • Grid of 0.5cm/14 pixels 


YCN - Tagline Ideas

Technology orientated:

"Too many tabs open? 

Time for art!"

"Destress with art."

Student orientated:

"Sick of hangovers? Hang out with art."





Thursday, 29 March 2018

YNC - Art Fund Brief

Full brief - https://www.ycn.org/awards/ycn-student-awards/2017-18-ycn-student-awards/briefs/art-fund

Important notes:

  • audience = students (not just art students) - so needs to be relatable across a broad audience 
  • "Yet most students feel slightly uncomfortable about the prevalence of technology in their lives. They wish they could ‘switch off’ more. Well, they can. Museums and galleries are peaceful, physical spaces where you can take time to really take in your surroundings." - art fund is a chance to escape the chores of owning a smart phone or having social media - could be an emphasis?
  • There are two key messages that we want this campaign to communicate: Primary: Student National Art Pass can help you switch off, relax and find inspiration. Secondary: A whole year of art for just £5.
To Do:

  • research into anti-social media technology techniques 
  • topics that are relatable for all students - memes?
  • Look over guidelines 

Secret 7 - Colour theory

https://truestressmanagement.com/stress-reducing-colors/

For those who are looking for a neutral stress reducing color scheme, here are some colors that will make you feel calm without drawing too much attention.
Neutral color psychology suggests that colors that appear in nature have a natural, calming effect. When choosing what color to paint a bedroom or living room space, consider these:
  • Olive green
  • Tan
  • Soft gray
Olive Green
Tan
Soft Gray
Creative Stress Reducing Colors
  • Light yellow
  • Pink
  • Lavender
Light Yellow
Pink
Lavender

A relaxing color scheme of earthy tones can be used for living rooms and bedrooms to create a peaceful, relaxing mood. Olive green, tan, and wood elements should be incorporated into a room to recreate the calming effects of a spa.
Green is the color of nature and is associated with spring, relaxation, and well-being. It is reminiscent of the environment, growth, and financial prosperity.
Olive green brings a calming, peaceful mood to a room that is perfect for living rooms and guest rooms. If your living room is one of your main sections for family gatherings or entertaining guests, green will bring freshness and harmony to this room.
When a guest is staying in your home, you’d like them to be comfortable and relaxed. Olive green is a calming color for the walls that will help them settle in and make them feel comfortable.
Tan is a soft shade that creates a feeling of warmth and coziness. This stress reducing color has an undertone that is associated with the fall holidays and the harvest. Even in a dimly lit room, tan mimics the warm glow of a candlelight.
Tan is one of many earth tones that creates a relaxing and inviting environment for a living room. Pair this color with rustic, wood elements to create a natural, comforting space to enjoy.
Soft gray is just a few shades darker than white. Painting a room white, while it may seem clean, can create feelings of emptiness, loneliness, and seem cold. Tinting your white with a gray will create a stress reducing color that can warm up the walls and create a more comfortable feeling.
In the right shade, gray can be considered a more mature blue. Gray is a calming, nurturing, and soothing color that will reduce and stress and anxiety in a bedroom.
If you’re willing to step out of your comfort zone, here are some creative stress reducing colors that will add a pop of color to your living space:
Yellow is lively, energetic, happy, and almost always associated with summer. It’s also associated with lemons, cleanliness, and freshness. However, the wrong shade of yellow can signal business, sickness, and even trigger headaches.
Pale yellows that resemble custards or lemonade are calming colors that perfect for rooms that could use a little brightness. These shades of yellow will make a room appear more spacious.
Pink is a softer tone of red that is associated with youth, friendship, and love. It is a stress reducing color that is light, soothing, and pleasing to the eye. Pink can lighten up a room and will do best in a space with windows.
The deeper the color of red, the more stressful color it is. Per color psychology, a small space painted a deep red can make it seem smaller and contribute towards feelings of claustrophobia and stress. Pink is the perfect alternative if you want a redish color that has a more soothing effect.
Purple in general is associated with royalty, luxury, extravagance, and wealth. It’s also associated with mystery, magic, and elegance. But if you go with a darker purple in a room, regardless of size, it will incite feelings of stress, frustration, and gloom.
Lavender, however, has the stability of blue and the energy of red. That's why it's commonly associated with aromatherapy, massages, healing, and yoga. To recreate the tranquil feelings in a room, consider using a mix of the neutral stress reducing colors mentioned above with lavender elements.
Lavender creates a calming aura but can also be considered a chilly color. A relaxing color scheme that incorporates warmer tones through carpets and bedding will contribute to a relaxing atmosphere.

YCN - Submission Confirmation




Secret 7" - Thoughts on song of choice

Primal Scream - Damaged


  • emotional damage?
  • failed relationship
  • heartbreak - for the better or worse? hard to tell
"I got damage."

"Lost myself in you."

"I never felt so happy."


Monday, 12 March 2018

Spectrum - Issue Content Ideas and feedback

Previous Issue - Tutor Feedback

In the previous issue the content of the magazine was a general overview of what gender identity is. However, it was noted that there should have been a more equal range of genders. A lot of the magazine represented non-conforming gender identities, such as, drag queens and drag artists. The question of "Is


  • move away from irony
  • examples of real life issues
  • attitude magazine - analyse
  • journal reflecting design strategy



Thursday, 8 March 2018

Toxic Masculinity Defense Article Research

Debra Soh holds a PhD in sexual neuroscience research from York University and writes about the science and politics of sex.
Over the past few days, the word “incel” has found its way into the mainstream vernacular as the result of Toronto’s devastating van attack making international headlines. On Tuesday, Alek Minassian, 25, was chargedwith 10 counts of first-degree murder and 13 counts of attempted murder, with an additional charge to come. As the worst mass killing in Canadian history in almost 30 years, Prime Minister Justin Trudeau called it “a senseless attack and a horrific tragedy.”
Incel refers to involuntary celibacy, an online subculture of men who are frustrated at their inability to obtain sex, validation and love from a romantic partner. Some within this community go as far as advocating rape as a means by which to gain sexual gratification. Soon after Mr. Minassian’s arrest, a postwas discovered on his Facebook page, announcing that the “Incel Rebellion” had begun and “all the Chads and Stacys” (sexually attractive men and women) would be overthrown.
The post also praised Elliot Rodger, the 22-year-old who, in 2014, stabbed three men to death in his apartment before embarking on a shooting rampage in Isla Vista, Calif., killing three others and injuring 14 before taking his own life. In a manifesto Mr. Rodger wrote before his death, he expressed resentment about living a celibate, lonely life and his desire to inflict revenge on the women who had rejected him and the men whom they chose, instead of himself, as sexual partners.
The van attack is the worst mass killing in Canada since the 1989 massacre at Montreal’s École Polytechnique, which echoed a similar sentiment: Marc Lépine killed 14 female engineering students before turning the gun on himself, because of his belief that women were being granted unjust advantages over men. The majority of Mr. Minassian’s alleged victims were women; however, Toronto police have not confirmed whether they were targeted.
Over the past year, whenever there has been a news story involving an atrocious act at the hands of a male perpetrator – as in the case of Harvey Weinstein and Parkland school shooter Nikolas Cruz – media reports are quick to point the finger at masculinity and male-typical traits as being the root of the disease.
In order to understand this type of violence, we must look it in the eye, instead of finding comfort in familiar, yet false, narratives.
The concept of “toxic masculinity” claims that society discourages men from expressing their emotions and this leads them to act out in harmful and violent ways. It pathologizes and shames male behaviour, and shuts down any meaningful conversation about what is really taking place.
The issue is not about sex, or even sexual entitlement. In my experience working clinically with incarcerated violent and sexual offenders, these crimes are instances of antisociality manifesting as hatred toward women. Antisocial personality disorder is defined by remorselessness and a pervasive disregard for the well-being of others – and can be present in women, too. In the context of therapy, it is notoriously difficult to treat. The most effective approach is one of prevention, targeting at-risk youth before they become violent. Even if those in the incel community were sexually active, they would still harbour resentment toward women.
In order to understand this type of violence, we must look it in the eye, instead of finding comfort in familiar, yet false, narratives. The majority of men are not misogynistic or filled with rage toward women. Most men do not behave like this, including men who are sexually frustrated. Those blaming “toxic masculinity” and “rape culture” are missing the mark – this isn’t an issue about gender and it shouldn’t be made into one.
As we’ve seen previously in cases where mass shooters gain infamy and notoriety, individuals such as Mr. Rodger, and now Mr. Minassian, will be glorified for their alleged atrocities. But this particular kind of animosity, now being branded as the product of involuntary celibacy, is nothing new. It is an old theme that has mutated slightly owing to our advances in technology.
A glimpse into the hidden depths of the internet can offer startling revelations about humanity. As this story continues to unfold, we should condemn the attack for what it is: Horrifying and misogynistic. But if we truly want to end violence against women, we must not demonize men and masculinity in a bid to make sense of the senseless.

Tuesday, 6 March 2018

Spectrum - Mainstream Multiple Cover Research

"HOW many front covers does a magazine have? The logical answer — one — is outdated.
In an effort to woo readers — and generate additional advertising revenue — magazines are being published with two, three, four or more front covers, typically appearing one after another as if a printing press had run amok."
(http://www.nytimes.com/2013/06/24/business/media/a-multiplicity-of-magazine-covers-and-just-as-many-reasons.html)




Multiplying the number of front covers — each bearing a different image and, on the inside, a different ad — joins a panoply of nontraditional approaches at magazines. Among them are split covers, bearing a variety of images that readers are encouraged to collect; flip covers, printing a magazine in two sections with a back cover that becomes a second front cover when turned upside down; and gatefold covers, which fold in or out to form exotic shapes.


The challenge of measuring multiple magazine covers can be expected to be a constant issue in the measurement of specific issue readership, as multiple covers are a tactic which publishers are using increasingly as they seek to attract audiences in this age of fragmentation and competition with other media and platforms.




Spectrum - Paula Pikulinski feature







Spectrum - David Suarez feature




Photography Branding - Brief & Meeting

Client: Anisa Cleaver

Requirements:

Business Card

Lookbooks

CV

Website

Meeting

A meeting took place with the client to dufrinciante the design style and requirements for each outcome of the branding

Business Card - simple, a design that can be applied/compliments the different styles of photography, minimal type (only name and two forms of contact are needed)

Lookbooks - fold-out design (possibility), bound in an interesting/unique way, textured pages (possibly on front or back covers)

CV - fold-out design (possibility), compliments the clients photography, engaging design

Website - layouts