After searching for many different types of fonts to use for the logo or main body of text for the app, these three stood out the most. They each have bold attributes and are all professional looking enough to represent a high end clothing brand theme. Although they will be representing the feeling off one. Layout is important when it comes to creating a theme, but writing is what communicates language the most.
- Editorial
- Sleek, professional looking
- Appears striking and bold in capital form
- With kerning it adds a more dramatic sensation
- Has a serious tone of voice due to its straight/sharp features
- Rounded edges give more of a friendly vibe
- Softer on the eyes
- In capitals with kerning, the F and the double E's look very similar and create a small illusion that could be quite distracting, making it illegible
- It's quite neutral, could be for multiple types of brands/apps
- Has neither male or female attributes that suggest it has no gender to stereotypically represent
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