Final app

Other two options

Wireframes

Title/Logo: This is the loading page once the app has been accessed. The logo is positioned central to focus the viewer and set the tone of how the app will appear throughout. The large scale of the logo was decided to be impactful and rememberable, hopefully leaving a lasting impression.

The Logo will be a feature throughout the app, making a visual statement on the majority of the pages to help keep the aesthetic alive and to constantly remind the viewer what app they are using.

This is the landing page of the app, where the majority of pages will link back to. I kept the three links central to the page as once the loading page fades out they appear in the same position as the logo, making it flow more and easier on the eyes.

The large box represents the link to the uploading of the photo for the image search. This was created large purposely so the viewer can basically click anywhere within the square shape. A pictogram of a camera will also be positioned within the box to represent the image upload process without having to put in extra text. This was a common theme seen throughout the apps that have been researched, a symbol/pictrogram can communicate much more than a word can in some cases.

At the bottom right there will be an arrow to take the user back to landing page. This feature will continue throughout the app.

This represents the link between photos being accessed on an iPhone/Android. The design represents a list of the current images that are in the viewers "Camera Roll" so the correct image can be selected to enable the image search for the price comparison.

Similar to prior design, with included link to upload the selected image. Also features the option to exit back the landing page.

This showcases the original product, pricing, name, brand name and selected photo. Following this are the cheaper alternate options showing an image

The text boxes for the original product have been made larger to showcase the dramatic price difference and to make appear separately from the new options.

Barcode section so a product can be scanned in person, accessing the viewers camera to do so. Also features an alternative option to type in the barcode if the first option fails.

URL entry box with "search" button. 

• The layout was designed to be simple, easy to use and clear with its direction
• Negative space has been included heavily to appear less intimidating and more relaxed
• Large buttons have been used to make for an easy click 
• Sharp shapes have been used to express a sleek, professional style
• The backspace follows on from the safari aspect of the app
• Large images will be used to attract the audiences attention 
• Type used will be minimal, as younger audiences prefer more image heavy designs 

The above image shows how the wireframes work with each other.

Typeface experiments

After searching for many different types of fonts to use for the logo or main body of text for the app, these three stood out the most. They each have bold attributes and are all professional looking enough to represent a high end clothing brand theme. Although they will be representing the feeling off one. Layout is important when it comes to creating a theme, but writing is what communicates language the most. 

• Editorial 
• Sleek, professional looking
• Appears striking and bold in capital form
• With kerning it adds a more dramatic sensation 
• Has a serious tone of voice due to its straight/sharp features

• Rounded edges give more of a friendly vibe
• Softer on the eyes
• In capitals with kerning, the F and the double E's look very similar and create a small illusion that could be quite distracting, making it illegible 

•  It's quite neutral, could be for multiple types of brands/apps
• Has neither male or female attributes that suggest it has no gender to stereotypically represent

Target audience/general theme

The younger generation the majority of the time have a restricted budget when it comes to spending money on clothing. Many of us are students or are working themselves up through the social heidchary within careers and are often faced with low pay brackets and lack of working shifts.

Being young, fashion is very important to many people. It's often difficult viewing high end fashion shows from laptops and observing the latest trends from Instagram feeds, knowing those designs are out of our reach due to their price tags.

Shopping for cheaper alternatives on the high street market is the only solution, however, searching for a cheaper alternative is very time consuming and its lengthy process.