Thursday, 18 May 2017

Studio Brief 01 - DESIGN BOARDS









Studio Brief 02 - DESIGN BOARDS





Studio Brief 02 - Evaluation

Exploring the issues that we face with social media as a modern society has been an interesting exploration. Through research and

My methods of research have been diverse, from analysis of a TV series episode, TED Talk and to a online essay by Stephen Fry - each have given me a different perspective on the dark sides of social media and what it means to use today as a society.

My design took inspiration from the visuals and metaphors that were presented in my research, mostly coming from the Black Mirror episode where various interesting reflective scenes were evident. They ultimately inspired the final outcome for the poster, which explores the potential fake personas people put out about themselves over social media, contrasting a more real version to try and invoke a reaction of the audience who might think of a time they have lied and possibly done something over social media that isn't necessarily real.

The aim of the project was to create awareness and promote the real life vs the fakeness of social media, that often disillusions an audience into believing that person leads a "perfect" life.

Totes, badges and a #hashtag for social media purposes were created for the sole purpose of a younger audience, which is the age range for the people who are mostly affected by the negative elements of social media.

Wednesday, 17 May 2017

Studio Brief 01 - Evaluation

The screen printing process was something completely new, as I had not experimented with a gradient colour print before. Achieving a successful gradient was not an easy task as the paint had to be constantly topped up, which took time, and could have as a result dried my screen more quickly, causing the last couple of prints to come out more faded than full colour.

The use of the rainbow gay pride flag was important for this design and very relevant as the main feature of the design was a typographic expression of the word "YEAH!"; used to create a positive and uplifting vibe. However the main element of the design was not focused around the word "Pride" or "Leeds"and it did not feature the word "Gay" or "LGBTQ". Furthermore, this was done for a reason as I wanted the colours to represent the gay community instead of the words.

The design I believe has been successful as it boldly expresses the aesthetics of what pride is about - being loud about who you are and celebrating a community that brings people together through positivity.